Lezyne was founded on March 1st, 2007, by industry icon Micki Kozuschek and other industry partners. A former professional triathlete, Kozuschek, in the prime of his athletic career, began Maxcycles and brought affordable, high-quality bicycles and clothing to the German market. Shortly after moving to the USA, Kozuschek founded Truvativ, which grew to become a leading manufacturer of OEM and aftermarket cycling components. In 2004, Kozuschek sold Truvativ to SRAM and began a two-year break from the cycling industry to focus on building his dream home and spending time with his family.Lezyne now begins its ninth season as a leader in cycling accessories. Its goal is to engineer and produce premium quality accessories that meet the same high standards as high-end bicycle components. In a few words, Lezyne's goal was Engineered Design. Today, the goal remains the same and Lezyne is now a cycling accessories industry leader with award winning products world-wide.