100%
100% is an established player in the field
of sunglasses, glasses, and cycling apparel. With its origins in motocross
stretching back to the 1980s, the company has a reputation for creating bold
and stylish glasses suited to going fast! For a premium provider of sunglasses,
the brand packs everything in you’d expect: a lightweight frame, premium
lenses, and durability. Every pair of their sunglasses promises to improve
performance out on the roads and trails, and make a visual statement while
doing it. We also have a range apparel from the brand, including gloves,
clothing, and protective equipment.
Form And Function
In the world of cycling, whether it’s on
the road or on the trails, form is almost as important as function. With 100%
you get the perfect blend of style and substance. Designed in California, all
of their shades, whether for the road or for mountain biking, are stylish,
sleek, and use the latest lens technology. This means not only that your eyes are
protected from UV rays — the least you’d ask for in a pair of sunglasses(!)—
but also that you are getting the clearest vision possible and looking good
doing it!
Professional Style
As a brand, they have worked with a number
of pros, including cycling legend Peter Sagan. A man whose talent for looking
classy on a bike is matched equally by his flamboyance off it. They’ve
supported him for a number of years and collaborated on a limited edition
range. The range, as you would expect from a collaboration with a man like Sagan,
is big and bold. The large, wraparound-style lens is intended to reduce
distortion, common among larger lenses. The result is excellent clarity.
A Lens For All Occasions
Offering a range of different lenses, we
have a lens for every occasion, including the company’s proprietary
high-definition lens technology HiPER. Specifically designed to filter out the
crossover of the primary colours (red, green, and blue) and increase contrast,
which provides a crisper image.
Whether you’re looking for shades for the
bright sunshine of a summer’s day in the Alps, the low light of a twilight
criterium, a fast and furious mountain bike ride, or a quick commute, we have a
great range of 100% shades, as well as clothing, catering for all eventualities