Since 1987, SRAM has been at the forefront of design and innovation. From changing the cycling world forever with the introduction of the Grip Shift to the latest SRAM Red groupsets, they have undertaken a programme of incremental enhancements, perpetual improvements and revolutionary innovation.
When advancements are continuously made to every attribute of every component, the result is an overall performance that is simply second to none. SRAM Innovations include Exact Actuation, Double Tap shifting and Return2Centre shifters. Professional cyclists such as Fabian Cancellara and Zdenek Stybar have used their components, and place their trust in SRAM's pioneering spirit.