Powerbar are the sports nutrition company that need no introduction. Instantly recognisable by name, Powerbar fuel cyclists, triathletes and a wide variety of other athletes. From recovery bars to energy gels, Powerbar know endurance nutrition inside out.
PowerBar cycling nutrition broke into the sport in the late 80's, with American cyclists being amongst the first users in the 1987 Tour de France as well as the Ironman Series.
After Nestle acquired the company, PowerBar have been able to expand and scale out their operations to bring the world a competitive edge in sport and help cyclists reach their maximum potential in events and races.
Check out their Nutrition Coach for Cyclists by clicking here.