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Endura Ltd was founded in Edinburgh, Scotland in 1992 and produces high performance, long lasting cycle clothing using the best available materials and design. On-going and extended commitment to Endura Racing, the UCI Continental road race team, which has once again seen a significant investment to strengthen the squad for the new season. Endura Racing acts both as an invaluable test-bed for product development and also as a vehicle that allows British talent to race at the highest level in the UK and overseas.